![]() ![]() Here, the authors address this challenge and provide the field with 18 tangible RDs to advance service theory and practice. However, actual guidelines on how service research related to Fintech could be advanced from a theoretically as well as managerially relevant angle are unavailable to date. Research limitations/implications-Fintech is an emerging phenomenon associated with the digital transformation of financial services. These pertain to the complexity of digital financial service systems (micro level), orchestration of value co-creation with Fintech (meso level), and the development of elastic infrastructures, models and markets (macro level). Findings-By connecting managerial challenges relating to Fintech with the service literature, this paper develops a use-inspired research agenda that provides scholarly and managerially relevant research directions (RDs). This is accomplished through a computational text-mining approach to analyze the corpus of 1,545 published practitioner articles associated with Fintech, identification of managerial challenges therein and subsequent delineation of a novel research agenda. Design/methodology/approach-Rooted in the philosophical foundations of "use-inspired research," this paper addresses the managerially and societally relevant phenomenon of Fintech by identifying, and responding to, the individual challenges and problems associated with the digital transformation of financial services. Purpose-The purpose of this paper is to delineate a research agenda to guide future service research investigating the digital transformation of financial service systems through Fintech-disruptive innovations by new market entrants that challenge the position of mainstream financial institutions. ![]()
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